Sfera Lounge: hookah, cocktails, an evening with friends. There was no account at all - we launched it from an empty profile and turned it into a shop window where you can book a table in one tap.
Before us the account had no views and no followers. April - September 2026.
A lounge bar in the centre of Prague, V Tůních 14: hookah, signature cocktails and pizza, open every day from 17:00 to 01:00. The bar had no Instagram - we started from zero.
Nobody goes to a lounge for the drinks list - they go for the evening. So the profile shows the evening from the inside - the light, the smoke, the cocktails, the people behind the bar - and right away gives a way to book a table.
April - September 2026, account built from zero
Dark neon look, cocktails in close-up and tongue-in-cheek Reels - you recognise the bar from the first frame in the feed.



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