Instagram from zero for a lounge bar in Prague

Sfera Lounge: hookah, cocktails, an evening with friends. There was no account at all - we launched it from an empty profile and turned it into a shop window where you can book a table in one tap.

Client: Sfera Lounge Industry: hookah lounge bar Location: Prague, V Tůních Launch: April 2026 Services: SMM
Results

From an empty profile to a bar people follow

Before us the account had no views and no followers. April - September 2026.

148K
views
43K
accounts reached
749
new followers
50
posts published
The brief

Launch an Instagram that didn"t exist

A lounge bar in the centre of Prague, V Tůních 14: hookah, signature cocktails and pizza, open every day from 17:00 to 01:00. The bar had no Instagram - we started from zero.

People choose a bar by its atmosphere

Nobody goes to a lounge for the drinks list - they go for the evening. So the profile shows the evening from the inside - the light, the smoke, the cocktails, the people behind the bar - and right away gives a way to book a table.

What we did

A profile that sells the evening

  • Launching Instagram from zero: profile header and highlights - menu, cocktails, reservations
  • Reels and carousels: cocktails, hookah, the atmosphere of the room
  • The team on camera: bartenders as the faces of the place
  • Trend-based and tongue-in-cheek formats people want to send to friends
  • Posts with offers - for example, a second bowl for 349 Kč
  • Booking a table in one tap: WhatsApp straight from the profile
In numbers

What it looks like in numbers

Instagram @sfera.lounge

April - September 2026, account built from zero

  • Views148 787
  • Accounts reached≈ 43 600
  • Content interactions≈ 3 200
  • Link clicks≈ 1 700
  • Profile visits≈ 8 000
  • New followers749
  • Followers now661
  • Posts50
Social media

The feed we run

Dark neon look, cocktails in close-up and tongue-in-cheek Reels - you recognise the bar from the first frame in the feed.

We'll show you what pays off first

Book a free 30-minute consultation. We'll look at your business and suggest what will bring results first - no obligations.

Book a free consultation