Social Media (SMM)/Case study

Leads for massage at a premium beauty salon

BeautyMix, central Prague. We don"t stop at the enquiry - every lead is tracked daily all the way to revenue: lead, confirmed booking, client who came in, money in the till.

Client: BeautyMix Industry: premium beauty salon Location: Prague, I. P. Pavlova Period: since March 2026 Services: SMM, Meta Ads, CRM
Results

The first 2.5 weeks of the massage campaign

July 2026. ROMI is counted on first visits only - repeat visits and client lifetime value put the real return higher.

35
leads in 2.5 weeks
216 Kč
cost per lead
14
clients came in for a massage
81 %
ROMI on first visits alone
The brief

Build a lead system - starting with massage

A premium beauty salon in the centre of Prague, near I. P. Pavlova: hair, nails, cosmetology, brows, lashes, massage and waxing. Professional brands - JOICO, K18, Olaplex, DMK, ZO Skin - and online booking. The task was to build a lead generation system. For paid ads we picked one direction to start with: massage. We have been working together since March 2026.

Tracked to revenue, not to the click

Most ad reports end at the lead. Ours go further: every day we follow each enquiry through the funnel - lead, confirmed booking, client who actually came in, revenue. That shows the real price of a client, not just the price of a filled-in form, and makes it clear what to fine-tune: the ad, the page or the front-desk phone call.

What we did

From strategy to the front-desk call script

  • Competitor analysis and segmentation
  • Marketing strategy
  • Running Instagram: Reels, carousels and pinned posts about the salon
  • Meta Ads with daily tracking all the way to the sale
  • CRM setup
  • A sales funnel for the front desk and call scripts for following up leads
In numbers

What it looks like in numbers

Meta Ads

Massage campaign, first 2.5 weeks of July 2026

  • Leads35
  • Cost per lead216 Kč
  • Clients who came in14
  • Cost per client who came in539 Kč
  • ROMI on first visits81 %
  • CTR3.4 %
  • Cost per click5.6 Kč

Instagram @beautymix_praha

Last 90 days, 23 Jun - 20 Sep 2026. Growth vs the previous 90 days

  • Views174 541 +53.6 %
  • Accounts reached≈ 33 000 +17.4 %
  • Link clicks≈ 1 900 +398 %
  • New followers136 +8.8 %
  • Profile visits≈ 2 900
  • Content interactions≈ 1 700
  • Followers now1 784
Social media

The feed we run

Reels, carousels and pinned posts that answer the main question before anyone books: why this salon.

Instagram profile @beautymix_praha
BeautyMix Instagram feed: pinned posts
BeautyMix Instagram feed: Reels and carousels

We'll show you what pays off first

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