Paid Ads (Meta & TikTok)/Case study

Student recruitment for a language school in Prague

BFine.Academy: Czech courses. Social media, Meta Ads and Google Ads built into one system that counts payments, not likes. Working together since spring 2026.

Client: BFine.Academy Industry: language school Location: Prague, CZ Period: since spring 2026 Services: SMM, Meta Ads, Google Ads
Results

Measured in payments, not likes

March - September 2026. ROMI is counted on first payments - payments for the following months of study push the real return higher.

499
enquiries over the period
194 Kč
average cost per enquiry
+418 %
ROMI over the period
from 49 Kč
per enquiry in separate campaigns for each country: UA, KZ, TR, GE
The brief

Fill the groups for several programmes

A language school in Prague: Czech courses, programmes for visa extension, consultations. The audience is Russian- and Ukrainian-speaking residents of Czechia and citizens of Ukraine, Kazakhstan, Georgia, Armenia, Kyrgyzstan and Turkey.

Social media as a tool, not the goal

On paper the task was to run their social media. The real goal was to fill student groups for several language programmes. So the feed and the ads work towards one thing - enquiries that turn into paid places - and every enquiry is followed until it either pays or drops out.

What we did

From audience research to a campaign for every country

  • Competitor analysis and segmentation
  • Target audience research
  • Marketing strategy
  • Running social media
  • Meta Ads and Google Ads with daily tracking: enquiry → confirmation → payment
  • A separate ad campaign for each country: UA, KZ, TR, GE
  • End-to-end analytics: a KPI dashboard with spend, enquiries, payments and revenue
In numbers

What it looks like in numbers

Ads: from enquiry to payment

March - September 2026

  • Enquiries499
  • Average cost per enquiry194 Kč
  • ROMI+418 %
  • Cost per enquiry in geo campaignsfrom 49 Kč
  • Meta Ads campaigns8
  • Impressions613 700
  • People reached132 100
  • CTR1.82 %
  • Cost per click5.6 Kč

Instagram @bfine_academy

February - September 2026. Growth vs the previous period of the same length

  • Views336 990 +120.7 %
  • Accounts reached≈ 80 500 +72.2 %
  • Content interactions≈ 2 000 +123.1 %
  • Link clicks≈ 2 100 +20.8 %
  • New followers382 +29.1 %
  • Profile visits≈ 3 100
  • Followers now5 426
Social media

The feed we run

Student stories, admission guides, myths vs facts and free trial lessons - content that answers the questions people ask before they enrol.

Instagram profile @bfine_academy
BFine.Academy Instagram feed: posts and carousels
BFine.Academy Instagram feed: student stories and Reels

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