BFine.Fitness, Prague. A high-ticket product where direct advertising doesn't pay off - so we built a multi-channel system instead. Running since February 2026.
A chain of personal EMS training studios in Prague - two locations, with a third opening in August 2026. Twenty-minute personal sessions: a high-ticket product with a premium audience. There was no predictable client flow. The starting target was modest - at least seven trial sessions a week - and a lead was costing 1 000 Kč.
At this price point, advertising that sells straight from the first touch doesn't pay for itself. Nobody books a premium personal training package because they saw one ad. So instead of pushing harder on a single channel, we built a system with many touchpoints: the person meets the brand in their feed, in a blogger's story, on the website, then in retargeting - and only then books.
17 campaigns, February - September 2026
1 February - 21 September 2026. The account was built from zero
The usual pattern is the opposite: you scale, and the lead gets more expensive. Here volume grew while cost per lead kept falling - the system was learning.
Trainers on camera, the studio from the inside, the new branch opening and short Reels that explain EMS in twenty seconds.


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